On-Site SEO Specialist
We're SEO Engine an SEO Agecny in Yerevan Armenia, We're helping business grow to the top. As an On-Site SEO Specialist, you will doing techniacl and On-site SEO jobs, working with client's website websites for search engines, ensuring high visibility and driving organic traffic.
About The Job
On-site SEO specialist jobs typically involve optimizing websites to improve their search engine visibility and rankings. Here are some key aspects of on-site SEO specialist roles:
- Keyword Research: Conducting keyword research to identify relevant keywords and search terms that align with the website's content and target audience. This involves using keyword research tools, analyzing search volumes, and understanding user intent.
- On-Page Optimization: Implementing on-page SEO techniques to optimize various elements of the website, including meta tags (title, description), header tags, URLs, and content. This involves incorporating target keywords naturally, improving content structure, and ensuring proper keyword placement.
- Content Optimization: Creating and optimizing website content, including blog posts, articles, product descriptions, and landing pages. This includes ensuring high-quality and engaging content, incorporating relevant keywords, improving readability, and implementing internal linking strategies.
- Technical SEO: Conducting website audits to identify and fix technical issues that may impact search engine crawling and indexing. This includes addressing problems such as broken links, duplicate content, XML sitemap optimization, robots.txt configuration, and website speed optimization.
- User Experience (UX) Optimization: Improving the overall user experience of the website to enhance engagement and reduce bounce rates. This involves optimizing website navigation, improving page load speed, ensuring mobile-friendliness, and enhancing overall site usability.
- Analytics and Reporting: Using web analytics tools (e.g., Google Analytics) to track and analyze website performance, organic search traffic, and user behavior. Providing regular reports on SEO metrics and key performance indicators (KPIs) to measure the impact of optimization efforts.
- Competitive Analysis: Conducting competitive analysis to identify SEO opportunities and strategies to outperform competitors. This includes analyzing competitor websites, keywords, content strategies, and backlink profiles.
- Collaboration and Communication: Collaborating with cross-functional teams, including developers, designers, content creators, and marketing professionals, to implement SEO best practices. Communicating SEO recommendations, providing guidance on on-site optimizations, and aligning SEO efforts with overall business goals.
- SEO Monitoring and Adaptation: Monitoring search engine algorithm updates and industry trends to adapt SEO strategies accordingly. Staying up-to-date with the latest SEO practices and incorporating them into on-site optimization efforts.
- Continuous Learning: Demonstrating a commitment to ongoing learning and professional development in the field of SEO. Staying informed about emerging trends, attending industry conferences or webinars, and obtaining relevant certifications to enhance expertise.
On-site SEO specialists play a crucial role in improving a website's visibility, organic traffic, and overall search engine rankings. They work closely with various teams to ensure that websites are optimized for both search engines and user experience.
- In-depth SEO Knowledge: A solid understanding of search engine optimization principles, techniques, and best practices is essential. This includes knowledge of keyword research, on-page optimization, technical SEO, content optimization, and SEO tools.
- Technical Skills: Proficiency in using SEO tools such as Google Analytics, Google Search Console, keyword research tools (e.g., SEMrush, Moz, Ahrefs), and content management systems (e.g., WordPress). Familiarity with HTML, CSS, and basic website development concepts is also beneficial.
- Keyword Research: Demonstrated experience in conducting keyword research and analysis to identify target keywords, search volumes, and user intent. Ability to identify keyword opportunities and effectively incorporate them into website content.
- On-Page Optimization: Proven ability to optimize meta tags (title, description), header tags, URLs, and content for target keywords while ensuring readability and user engagement. Understanding of proper heading structure and content formatting..
- Content Optimization: Strong skills in creating and optimizing website content, including blog posts, articles, product descriptions, and landing pages. Ability to write high-quality, engaging, and SEO-friendly content while adhering to brand guidelines.
- Analytical Skills: Proficiency in analyzing website performance data, conducting SEO audits, and interpreting metrics to identify areas for improvement. Ability to track and measure the impact of on-site SEO efforts using tools like Google Analytics.
- Problem-Solving and Troubleshooting: Strong critical thinking skills to identify and resolve technical SEO issues, such as broken links, duplicate content, and crawl errors. Ability to diagnose and address website performance and indexing problems.
- Stay Updated: A proactive approach to staying up-to-date with the latest SEO trends, algorithm changes, and industry developments. Being able to adapt strategies and tactics based on evolving search engine guidelines.